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About Arrow AV Group

Our Philosophy

INTEGRITY. RESPECT. ETHICS. ACCOUNTABILITY. LAW. FAIRNESS.

Arrow AV Group is a family owned company based in Appleton, WI, proudly serving customers throughout the USA. As a family owned company, we believe family is important.

Unlike other companies who sell pre-packaged systems, we believe it is better to partner with you, helping you determine your actual needs.

With your needs in mind, our engineering team designs a unique system. Whatever your need, we want to enable you to more effectively serve your own internal team and external customers.

Click the plus sign below to expand on Arrow AV Group’s core values.

Every system is checked at engineering, staging and commissioning to ensure compliance with AV9000 standards by our Certified Quality Technicians and Certified Quality Designers, all of whom have extensive industry experience. We’ve been a member of the AQAV – the Association for Quality in Audio Visual – since 2014. We’re recognized as an industry leader in Quality – several of our employees have helped write the standards and certification exams.

We have the right people, tools, equipment, and training. In addition to the OSHA 10, our staff receives ongoing training to keep them – and you – safe.

We follow the AVIXA, ESTA, NFPA standards, and adhere to local, state, and national safety and construction codes.

We follow the philosophy of reduce, reuse, recycle. If you have existing equipment that will continue to work well, we can incorporate that into the system.  We select energy efficient components and design low power states for systems to reduce stand-by voltage requirements.

We have customers who have been with us since we began – and some employees, too!

For both our employees and our customers.

New employees go through a lengthy training process including OSHA, AVIXA, and our internal educational classes. Our staff attends INFOCOMM each summer to keep up with the latest developments in the industry. We also have attended numerous other training classes offered by manufacturers and industry experts.

Our clients can receive education on their system, or select from a variety of other educational offerings, including our popular Audio and Lighting Excellence Seminars

We believe the world is a small place and we’re all interconnected. We know you have a choice in AV providers. We know we are one of the very best so when you choose us, you can be assured of a great experience.

Our Sales Team

Curt
Maas

President

Although involved since Arrow’s beginnings in the 1970s, Curt and his wife, purchased the controlling interest in the company in 2001 and has helped grow the business steadily since then.

When not at work, Curt enjoys cooking, traveling and spending time outdoors with his family, biking and hiking.

Terry
Goodermuth

Sales

Terry has worked for Arrow in various roles since 1995 after honorable service in the US Air Force. Terry currently heads our consulting practice and coordinates with architects and engineers.

In his spare time, Terry coaches football and baseball, works with hometown school and youth groups, and devotes time as a Scout Master.

Tim
Perkins

Sales

Tim brings his life long experience as a recording musician and performer to every AV solution. He provides solutions based on the concept you should focus on your message, not the technology.

When out of the office, Tim continues to actively write, record, and perform music… and travel to warmer climates whenever possible!

Rob
Geerdts

Sales

Rob joined Arrow in 2006 and continues to bring a diverse base of industry product knowledge. Rob exceeds his customer’s expectations with focused project scope and budget from concept to completion.

Family and friends occupy most of Rob’s free time, but he also enjoys many outdoor activities regardless of the season.

David
Kalsow

Sales & Marketing

David has been with Arrow since 2018. Coming from the world of live theater, David eagerly jumped into the installation world, quickly attaining his CTS. He also helps manage marketing efforts when not serving customers.

Outside of work, David loves cooking for his wife, playing competitive video games, and serving with his local church.

Industry Affiliations

Certifications

As of June 2021, over 95% of our sales, design and install staff have the AVIXA CTS, CTS-D, or CTS-I certification and 100% of our quality assurance staff has CQT or CQD.

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Our History

Originally called Arrow Audio Reinforcements, the company was founded in the late 1970s. Initially the company functioned as a sound and lighting production company to provide services to local events, concerts, and clubs. During the following decade the company grew and began handling the production for larger events including multi-day concerts, such as the Rhinelander Hodag Country Music Festival

During this time, the company began responding to requests for assistance and installation of fixed audio systems for churches, schools, and businesses. Originally a partnership between Jeff Fogle and Randy Stenson, Arrow Audio Inc. was incorporated in July 1986. 

In 1998, the company decided to sell the production side of the business and focus strictly on the installation market. In 2002, the current owners, Curt and Vicki Maas, acquired the controlling interest in the company from Jeff and Randy.  Vicki began managing the day to day financial operations of the company while Curt provided technical assistance as needed.

The company continued to grow and expanded from solely providing audio services to adding video systems as well. During this period our staff doubled as did the gross sales of the company.  We continued to added capabilities for providing AV and acoustical consulting for clients, architects, and general contractors. In order to do so, we invested in training and equipment to be able to provide acoustical measurement and testing for our clients to complement our other capabilities.

In 2008, Curt left his former employer and became involved in the business on a fulltime basis. During the last decade the company sales and staff have tripled. We have completed projects in over half a dozen states. Our projects range in size and scope from small huddle spaces for a corporate client to worship spaces for mega churches, stadiums, and performance venues. Our capabilities include design, installation, and service for audio, video, and theatrical lighting systems.

We implemented a quality process in 2014 to ensure that the systems we provide are tested and verified working after assembly in our in-house staging area and again after final installation at the customer site. The process is designed to be compliant with AV9000 (AQAV) and Apex (AVIXA) industry standards.

Our approach is to provide the right equipment for the customer’s required needs, integrated so that the resulting system is reliable, intuitive, and easy to use.  Our success is predicated on providing a better experience for our customers and reliable systems that maximize their return on their investment.  This is where our tagline “Technology Simplified” originated and it permeates all our designs and installations.

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